Thursday, August 20, 2015

Public Shaming of Breastfeeding in Today’s Society


Ah, the female breast. A beautiful piece of female anatomy, marveled by many and lately the cause of great debate.

Recently there has been a string of incidents claiming employees of large corporations have publicly shamed women for breastfeeding their children in public. One of these incidents was on a United Airline flight from Houston to Vancouver. The mother claims she was nursing her 5-month-old son when a flight attendant threw a blanket at her husband and instructed him to, “Help her out,” insinuating that her husband cover her baby and breast. 

The mother claims she was shocked and embarrassed that an employee would do something so rude and hurtful when she was just trying to feed her hungry child. She was so upset she posted a picture on Twitter of her United Airline experience. United Airlines has responded with a general statement and apology, but incidents such as these seem more and more commonplace.

This incident of public shaming is not the first time a woman has been chastised for breastfeeding her child in public, and will certainly not be the last.

Why is the female breast so provocative in our culture?
The breast represents many things; feminity and nurture, sexuality and fertility. For centuries society has been entranced by the female form and has made great efforts to shield others from seeing the female breast. Television networks will show murder, rape and violence but are banned from showing a female nipple. There was a huge uproar a few years back when Janet Jackson accidentally showed her breast on live television. Some claim that by shielding children from seeing a breast, they are protecting their innocence. But those that are the most uncomfortable seeing the female breast, particularly in the recent stories in the media, are grown adult men.

Why all the fuss?
The mechanism that ties the breastfeeding shaming incidents together is the simple fact that individuals can’t separate the sexual from functional. The function of the female breast is of course to attract mates, but its imperative purpose is to feed a baby. Without breasts, the human race would simply not exist.

The visual image of a female breast may be too much to handle for those attracted to females. There is much scientific evidence that men are highly sensitive to visual stimulation and become physically turned on when they see a provocative image, such as a woman’s breast. This increased sensitivity is most likely due to more connections in the subcortical reward pathways. 1(https://www.psychologytoday.com/blog/evolution-the-self/201205/the-triggers-sexual-desire-men-vs-women).
  The biological process of being turned on explains why there has been tension relate to breastfeeding in public. Men simply have a difficult time not being turned on by the sight of a female breast, even if it is being used to feed a child.  The evolutionary role in all of this may be too strong to get past, even for those who support a woman breastfeeding her child.

Encourage instead of shame

Women are under intense pressure as mothers to do everything right. Being in charge of keeping a young baby alive creates immense stress for mothers, when they are told that feeding their child in front of others is not acceptable, it creates a large amount of undue anxiety for them. Those who are uncomfortable with women breastfeeding in public place a large obstacle in the way for those simply trying to feed their child. This anxiety creates self doubt in a new mother and can lead to depression and anxiety.

There has been a push in the last few years to increase the amount of women who breastfeed and the amount of time that a woman breastfeeds her child. In 2011, the Surgeon General created a Call to Action, ‘to make it possible for every mother who wishes to breastfeed to be able to do so by shifting how we as a nation think and talk about breastfeeding’. (http://www.cdc.gov/breastfeeding/promotion/calltoaction.htm).

Breastfeeding has been proven time and again to be the best form of nutrients for a baby, as well as beneficial for the mother. It is logical that society would want to propagate something that increases the health of both mother and child.

Because of recent incidents where women are shamed or asked not to nurse their child in public, the government has begun creating laws protecting women and their right to breastfeed in public. Virginia has been the most recent state to do so with Governor Terry McAuliffe passing a law making it legal for women to breastfeed in public places and privately owned businesses as well. (http://www.wsls.com/story/28358884/new-law-protects-breast-feeding-mothers-in-public).

Where do we go from here?
There are two sides to this disparity regarding breastfeeding in public. Those uncomfortable with it say, ‘cover up or feed your child in an alternate locale’, while pro – public breast feeders say, ‘if you do not like what you see, do not look’. The whole point of a mother having her breast out of her shirt is to feed her baby, not to excite.


Perhaps one solution to these ongoing breastfeeding-shaming incidents is to increase employee training regarding this issue. Making others more sensitive to a woman and her child will benefit all those involved and may prevent unfortunate incidents such as the recent quarrel on the United flight from occurring again.

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